This weekend, I went to a wedding of people close to the band of designers who rages at Charlie Hebdo or Libération. Was served at table wines with labels "customized" with the irreverent humor that characterizes Charb by Willem and Riss.
Charb That of ...
I particularly like the label Charb, where a cop claims that the wine soaked is "the partner of my blunders ..."
... And that of Willem
So, the Bordelais are not all stuck!
Moral: In terms of labeling of wine, it can be original and shake the tradition, if one has talent, and the public following ...